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Byrdhouse: The Fine Print
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"Byrdhouse
« Ask the Audience
Main
The Critics' Corner »
The Fine Print
On a tip from Dan , the Byrdhouse proudly presents:
Printing Basics for Web Developers
Business cards. I'd think you'd agree they're a must for the 21st century business person? And boy, you've probably seen it all: die cuts, foil embosses, scratch 'n sniffs, cards that double as cd-roms... Rest assured, someone will hand you a business card made of plastic this spring.
I'm writing this for the web designers out there; the ones who can immediately tell if a site is css, but stare blankly at the question, "Do you want that full-bleed?" The following are some tips for you, my brave web developer. For brevity's sake, I've left out a bunch of stuff like, "Call your mom when you get the proof." This is a fly-by after all.
1. Spot vs. 4-color Processing
Spot color printing is like doing a screen print on a t-shirt. You work with big, blocks of color. If spot printing is your GIF, then 4-color processing is your JPG. It's better for photos. The problem is 4-color printing, like a magazine, is composed of tiny dots. On a shiny brochure, great. For business cards, not so. Spot produces better quality, and quality is what we're after right?
RIGHT?
2. Select a Good Printing Company.
Kinko's is not a good printer. Also, that place where you select the style from a catalog book is a bad choice too. They are about getting the job done and that's it. And while there's nothing wrong with that, I will remind you that quality is the key word. The design could be outstanding but if the printing is poor, it's a sham. Your card speaks worlds about who you are and what you value.
REMEMBER: You're quality, babe.
Ask your print friends for print companies they use. The important thing here is with a good printer, you get attention. They are g"
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