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Date & Time Cataloged
June 26th, 2008 at 1:20am
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Date: Thu, 26 Jun 2008 06:15:14 GMT Server: Apache X-Perlbal: tp-perlbal3 X-PhApp:
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Page Title
Brand Autopsy
Stripped Text Content
This is just a sample of the content found on this website. Please visit the website to read the entire page.
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Brand Autopsy THE PRACTICE & THE PRACTITIONER EMAIL ME PRACTITIONER BIO MARKETING SERVICES PRESENTATIONS VIDEO SNIPPET Solving Starbucks Problems SUBSCRIBE OPTIONS RSS feed (BRAND AUTOPSY) Subscribe by EMAIL ... Type in email address below: Delivered by FeedBurner Archives SEARCH the Brand Autopsy archive: Blogroll Popular Posts June 20, 2008 Jay Ehret on Losing Focus Take a few minutes today to read Jay Ehret's cautionary tale on how he lost focus by trying to run two businesses ... only to run himself into the ground. An important lesson for us all. Posted by johnmoore (from Brand Autopsy) at 10:12 AM in Business Strategy-related , Interesting Articles | Permalink | Comments (2) | TrackBack (0) June 19, 2008 Tribal Knowledge Money Quotes (It's nice to know my two-year old book still has some legs.) Just got off the phone with a journalist writing a story about some of the marketing lessons I share in TRIBAL KNOWLEDGE . The journalist put together some tasty pull quotes from the book to help direct our conversation. And since I'm obviously suffering from a severe case of blog drought , below are the money quotes the journalist pulled. Enjoy. “Companies that focus on delivering remarkable products and services attract significant attention from customers conditioned to a retail world in which the necessities are bought and sold without fuss or feeling.” (Page xiii) “Companies that put their money behind their brand and not their business fail to realize that the business is the brand.” (Page 6) “Starbucks learned the most effective way to spend its marketing dollars is not on making funnier television commercials but rather on making better customer experiences.” (Page 10) “…lasting brand loyalty is built on making the common uncommon…” (Page 11) “Measuring the reputation of a brand can and should be as simple as measuring the reputation of a company – something that is earned through purposeful execution and not merely fabricated to exploit"
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