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bly.com blog
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bly.com direct marketing blog
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The Copy Police are on Patrol…
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July 11th, 2009
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Bob Bly
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…and we’ve issued a summons for wrong usage to www.myhealthmaster.com.
They sell a food producer which they claim is equivalent to professional models that sell for $1,200.
They proclaim that by buying Health Master, “you won’t pay even a fraction of that price!”
But yes, you WILL pay a fraction of that price — simply because ANY discounted price is a fraction of the higher price.
If they sell the processor for a mere $100, that’s still a fraction of the professional model price — and that fraction is 1/12th.
A nitpik? Yes. But whenever you misuse the language, you get a percentage of readers who are driven to distraction and won’t buy from you because of the error.
So it pays to write it right. As the TV commercials for vocabulary courses point out: “People judge you by the words you use.”
Does Health Master’s error rub you the wrong way too?
Or am I just making much ado about nothing?
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Are Rich People Just Luckier Than You?
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July 9th, 2009
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Bob Bly
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Why are some people more successful than others?
A lot of people who claim to be rich and successful – and I say “claim” because we don’t know for a fact that they are — act as if it’s all them … and that luck had nothing to do with it.
But the fact is, there are 6 specific factors that contribute to anyone’s success or lack thereof – and luck is clearly one of them:
#1—Intelligence.
Some people are just smarter th"
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