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Roger's Blog
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"Roger's Blog
http://blogs.ipswitch.com/greene/
Roger Greene is CEO of Ipswitch, Inc. You can email him at roger@ipswitch.com.
en
Copyright 2008
Thu, 28 Aug 2008 10:46:58 -0500
http://www.sixapart.com/movabletype/?v=3.2
http://blogs.law.harvard.edu/tech/rss
Web 0.0, or How the Olympics Showed the Immaturity of the Web
In some ways the web is well established: for a generation of teenagers it is part of the fabric of life. Today Google searches and maps are taken for granted; when they emerged they were a source of wonder. The iPhone dazzles.
But when we look back on today’s web in ten years, I think we’ll see a primitive landscape. I felt this most recently while trying to watch the Olympics on NBC’s web site . I admit I’m not typical – I got rid of my TV last winter, never did watch or listen to the news (because I prefer reading about it), and can fairly easily avoid finding out who won (particularly for some of my favorite track and field events), even for days afterwards. When I go to NBC to watch an event, I’d like to be able to watch it just like those who recorded the event – without knowing who won. On NBC’s site, that’s very difficult, as most of the video titles name the winner, and you can’t search by event, so you have to read through many descriptions and hope they have what you are looking for.
The web also opens up the opportunity to show extended events like the marathon in their entirety, but the videos are the same as the abbreviated TV coverage. They are filming the whole race anyway. Why not show it?
The web opens up the possibility to watch exactly what you want, when you want to. Please find a way to charge for that privilege, rather than using the same TV ad model, which tries to coerce viewers into watching more so they’ll see more commercials. I would gladly pay to sign up for my personal Olympics"
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