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IABC Café » Blog Archive » Lovin’ McDonald’s presentation
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"IABC Café
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« Interview: Rich Barger, ABC, APR
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Lovin’ McDonald’s presentation
I was fascinated by yesterday afternoon’s presentation on McDonald’s communications strategy that transformed press coverage of the company between 2003 and 2005. Top corporate relations officers Jack Daly and Bridget Coffing were a well-rehearsed tag team. Lots of video and blaring music - fun!
In late 2003 revenues had stalled and the stock price was down. This was big news for big media like Business Week which headlined a cover s"
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