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Stay Free! Daily: May 2005
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Scam marketing a film scam
Okay, so two Czechs get an art grant from their government and use it to come up with an ad campaign for a new "hypermarket" (ie big-box store) in Prague that doesn't actually exist. In their eyes, the project is a way to satirize capitalism in the post-socialist state. They make a documentary of the whole affair, call it Czech Dream , and shop it to distributors. (It played here at the Tribeca Film Festival recently but I missed it.)
On the website , a trailer for the film portrays a climatic moment: one where the thousands of people who travel some distance for the store opening realize that it's all a ruse and proceed to beat the shit out of the film directors. But here's the catch: the trailer is itself fake. The violent confrontation never happened. When people realized they'd be had, they just shrugged their shoulders and went back to their daily grind.
If you read in-between the lines in the small print on the website, you'll realize the trailer is part of the ruse... but all this begs the question of what exactly the directors are satirizing. The Guardian referred to the film as "ingenious" and that may be (like I said, haven't seen it), but I find this brand of clever annoying. Any of you seen it? (Via Adland )
Posted by carrie on 05/31/2005 Permalink
Comments (1)
New from Stay Free! magazine
From issue #24:
The Freaky Universe of McDonald's Advertising: A brief video history by Tim Harrod
"Ever since the Earl of Sandwich first ordered meat between two pieces of bread in 1765, entrepreneurs have sold sandwiches to their neighbors who want one. This article is not about those people. Here we will explore the much larger and eviler business of getting them to want the sandwich i"
....
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