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June 27th, 2008 at 8:58am
Date: Fri, 27 Jun 2008 13:54:53 GMT
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Search Engine Watch Blog: Search Marketing News
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Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Events Webcasts SEW Home Subscribe to Newsletters Subscribe to RSS Feeds Find/Post Jobs Advertise Members Area You are here: SEW Home › SEW Blog Home Blog Forums SEW Experts Search 101 Rating & Stats Members Area Webcasts New! Job Board New! Advertise on SEW About SEW SUBSCRIBE Sponsored by: Search The Blog Blog Archives Posts Today Posts This Week Posts This Month Monthly Archive June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 Blog Feeds via Other Search Blogs Ask.com Blog other blog Geoff Ramsey of eMarketer spots three key market trends Geoff Ramsey, the co-founder and CEO of eMarketer , recently shared 0.001% of the information that his team of researchers and analysts knows about Internet market trends during his morning keynote at Electronic Retailer’s LiveEdit Lab . Why can I be so precise? He presented 60 slides out of the 54,000 charts available to eMarketer’s subscribers. You do the math. Now, I’m not going to try recapping all 60 of his slides here. Instead, I’m going to highlight three key market trends that Ramsey touched on. Plus, I’ll pass along his analysis of how each of these new trends is profoundly affecting the business landscape. Slide #15 The first market trend that is worth highlighting is the percentage of Internet users who are watching video online monthly. According to eMarketer, it’s 73% – or 137 million Americans. And by the end of the year, eMarketer estimates that 154 million, or 80% of Internet users, will be watching online video. About a year ago, I reported on a survey conducted by PR News and Medialink which found that “ PR pros aren’t using online video as often as they're watching it .” Well, they better start using it now. Online video isn’t an emerging market t"
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