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Into the Blogosphere: Rhetoric, Community, and Culture of Weblogs: Common Visual Design Elements of Weblogs
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Common Visual Design Elements of Weblogs
Lois Ann Scheidt and Elijah Wright, Indiana University at Bloomington
Weblogs (blogs) have been heralded as a new space for collaborative creativity, a medium for breaking free of the constraints of previous forms and allowing authors greater access to flexible publishing methods. This generalization seems extreme: genre studies done by Crowston and Williams (2000) and Shepherd and Watters (1998) lend credence to the notion that weblogs are evolutionary descendents of other visual media, such as newspapers and pamphlets.
Previous work on weblogs has largely focused on the nature of weblogs as textual artifacts. Authors such as Dave Winer (2001), Meg Hourihan (2002), and Rebecca Blood (2000; 2002) have focused on "voice," essayistic style, "community," and a pantheon of other concepts drawn from preexisting rhetorical, journalistic, sociological, and linguistic frameworks. This focus, while admirably productive, does not fully map the potential landscape of weblog research. In particular, such textual foci slight visual factors that may contribute almost as much "style" to weblogs as the particular textual practices (c.f. "voice") of individual authors. To our knowledge, very little work has been done to date that examines either the visual elements of weblogs or the relationship between the visual and textual elements of those same sites.
The availability of visual design elements - division of the screen into columns, image use, color and typeface choice (Hagerty, 1996) - along with the placement of elements on the page permitting meaning to be suspended in the visual (Lacan, 1998), allows for non-textual self-expression. Visual design inhabits "the field of vision, which is much wider arena than a sphere for "
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