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Bizinformer: How to Pitch a Story
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How to Pitch a Story
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Marketing
by Jim Logan on September 13, 2005
Ever wonder why we refer to convincing an editor a story is worthy by "pitching a story?" I have. I'm a baseball enthusiast, and it makes a lot of sense to me. When the editor is at bat with you, he or she has a few swings to make before making a connection - through the story idea (ball) that could end up being a base hit or a home run. Naturally, everyone wants to hit a home run when they go to bat with an editor. Sometimes publicists and writers do have to walk to first base for the story assignment. Here are some helpful tips on how to pitch a story to an editor - and how to at least hit a single, double, or triple - if not a home run on occasion.
Use an Editor's Time Productively Time spent on the telephone with an editor is more like a gift from God. If you want to be successful at purveying a story idea, it's best to have the information you want to convey rehearsed, or in note written form prior to your call. Try not to spend more than 10 or 15 minutes speaking about your story idea. Always ask the editor, "Is this a good time for you?" before beginning your pitch. Another great way to reach an editor is by a well-written e-mail pitch. In either case focus the presentation or conversation on your story idea(s). If the editor is interested, he or she may ask more questions. If not, the editor should tell you.
Facts, Sources, Images The editor needs to be interested in the theme of your story. A quick 2-3 sentence synopsis should offer an original focus or angle on a topic related to the publication. For example, if I wanted to pitch to Ms. maga"
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