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We the Media - 4. Newsmakers Turn the Tables
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(by Dan Gillmor)
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We the Media
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By Dan Gillmor
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Public Domain Books
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4. Newsmakers Turn the Tables
On January 9, 2002, reporters Bob Woodward and Dan Balz of The Washington Post sat down with U.S. Secretary of Defense Donald Rumsfeld. The journalists were working on a series of articles about the hours and days immediately following the September 11, 2001, terrorist attacks on New York and Wash-ington—“the best serious history we can do of these 10 days,” they told the secretary.
Rumsfeld said he understood from Secretary of State Colin Powell that he, Rumsfeld, was at the end of the interview trail: “He said you’ve talked to everybody in the world on this.”
The two reporters were indeed prepared for their session. They asked a series of questions, probing deeply into what Rumsfeld had thought, said, and done in those days. Their homework was, in a word, exceptional.
How do we know? Because immediately after The Washington Post series appeared later that month, the Department of Defense posted a transcript of the interview on its DefenseLink web site.97 Anyone who cared to know about the journalists’ interviewing style could see it firsthand. Moreover, anyone who wanted to see which small pieces of the interview had made it into the newspaper could also do that. It turns out that the Defense Department posts every major interview with Rumsfeld and his chief deputy, Paul Wolfowitz.
Why this practice? It’s to make sure that the full context is available, according to a Rumsfeld aide. What she didn’t say— but didn’t have to—was that posting these interviews serves a multitude of purposes for the department. First, assuming the transcriptions are accurate (and sometimes they are not),98 they provide valuable history for anyone"
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