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Article URLs week: Principles ashbykuhlman.net
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NATHAN ASHBY-KUHLMAN > Blog Entry
JULY 27, 2003 , 10:27 pm Article URLs week: Principles Too many news sites still post articles at ugly URL s like
http://www.al.com/news/birminghamnews/index.ssf? /xml/story.ssf/html_standard.xsl? /base/news/105929756463150.xml
rather than simple, pretty ones like
http://www.nytimes.com/2003/07/27/business/27MCI.html
Each day this week, I will evaluate typical article URL s at a bunch of news sites, concluding Saturday with recommendations for what the “ideal” format for article URL s might be. To repeat classic recommendations still not always followed , here are some principles of good URL design:
URL s should be human-readable. From the nytimes.com URL above, I can correctly guess that it goes to a business story about MCI published on July 27. But with the al.com URL , all I can guess is that it was published in the news section. While the page is still loading, an informative URL gives your readers important confirmation that they’re getting what they want.
URL s should be short. Short URL s encourage e-mailing and linking, which bring in traffic. Long URL s often get split onto multiple lines in e-mails, generating frustrating 404 errors when they’re clicked. If your site sends out e-mail newsletters, you may have problems if your own site has too-long URL s.
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