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iTunes: 99 cents across the board or mix it up? - Signal vs. Noise (by 37signals)
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"This is Signal vs. Noise , a weblog by 37signals about entrepreneurship, design, experience, simplicity, constraints, pop culture, our products, products we like, and more. Established 1999 in Chicago.
Jobs:
iTunes: 99 cents across the board or mix it up? Matt 27 Sep 2005
122 comments
Latest by
Adam
Apple and the major record labels are headed for a showdown over pricing . Steve Jobs says the labels are getting greedy and that price increases will lead to more piracy. The labels argue that prices in non-digital musical formats vary (e.g. they charge more for the new Kanye CD, less for an old Simon and Garfunkel one) so iTunes prices should too.
“There’s no content in the world that has doesn’t have some price flexibility,” said Warner Music Group Corp. chief executive Edgar Bronfman at the Goldman Sachs Communacopia investor conference here. “Not all songs are created equal. Not all albums are created equal.
“That’s not to say we want to raise prices across the board or that we don’t believe in a 99-cent price point for most music,” he said. “But there are some songs for which consumers would be willing to pay more. And some we’d be willing to sell for less.”
What do you think?
122 comments so far
( Jump to latest )
Fred
27 Sep 05
I’m guessing selling older music “for less” means $.89 and all the new stuff would be $1.99.
dale.
27 Sep 05
Who cares what I think, i’ll be getting screwed if they say so anyway.
Rahul
27 Sep 05
I say yes to reduced prices for older digital music, but still keep the maximum at the current $.99. That way you sell more of the oldies relatively when "
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