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Flickr signup: From human to droid in a Yahoo moment? - Signal vs. Noise (by 37signals)
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"This is Signal vs. Noise , a weblog by 37signals about entrepreneurship, design, experience, simplicity, constraints, pop culture, our products, products we like, and more. Established 1999 in Chicago.
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Flickr signup: From human to droid in a Yahoo moment? David 12 Sep 2005
111 comments
Latest by
loisnicholas
We all cheered as Yahoo cut the check and rewarded one of the most promising startups in Web 2.0. And rightfully so. Flickr took something as mundane as sharing your pictures online and spun it in a way that made everyone want to take lots of pictures.
But it was more than that. The human voice of Flickr gave it a homey, quirky sense of people having fun doing what they love. From the very first moment you not only liked the service but also cared for the people behind it. It was enough to make it a no-brainer to put your photos on their server.
Now that welcoming, quirky, human voice has been strangled and replaced by the metallic commands of a corporate droid. It’s a damn shame and a terrible business move, in my humble opinion. Hopefully it won’t stand.
Consider the signup screen for Flickr before Yahoo:
They make jokes about the screen name, remind you that it’s changeable, express their hatred for spam, and poke fun at the terms of use. And just as importantly, they only ask three questions and a confirmation. That’s it. Takes no time to complete, involves little brain activity, and you get to chuckle about it. In other words, a near perfect signup procedure.
Now consider the signup screen for Flickr after Yahoo (which in true megaplex style requires three redirects and clicking signup twice, both on Flickr and the Yahoo-Flickr site):
Not only is it two-and-a-half times longer, it involves sixteen questions and an opt-out cross-sell “opportunity” to get Yahoo Mail. It wants to know what "
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